# Intelligent website search as the key to more conversions Press release of 24 October 2023: how a website search based on enterprise search makes content easier to find and is meant to increase conversions. *Vienna, 24 October 2023* Using enterprise search for a comprehensive and more user-friendly website search function **(Vienna, 24 October 2023)** Company websites and online shops usually require considerable investment in terms of design and content. It is all the more frustrating for companies to then find that their web presence does not perform as expected. High bounce rates and low conversions are a common problem. Often, however, this is not due to visibility on external search engines but to the quality of the internal website search. Standard search functions are often not sufficient to meet companies' needs. In this article we want to show how integrating an enterprise search solution can significantly improve the quality of the search and, at the same time, the user experience. In e-commerce, search is not just a useful feature – it is the backbone of a successful web shop. A recent Statista study shows: almost three quarters of online customers rate the search function on websites as decisive for their purchase decision, ahead of other factors such as the design of the shop. “Anyone who works with a below-average search function here risks high bounce rates and leaves valuable conversions on the table,” says Christoph Wendl, CEO of the Austrian IT company Iphos IT Solutions. ## More conversions through enterprise search Finding the right information with a standard website search function often feels like looking for a needle in a haystack. In contrast, a well-designed website search function should quickly deliver the most useful results for every user query. The visibility of content is significantly improved by implementing a powerful search solution based on an enterprise search engine. The result is more opportunities for interaction, to draw users' attention to further content or – in the case of online shops – to achieve a purchase. In addition to displaying the most relevant results, enterprise search also draws users' attention to similar products and information. An enterprise search solution such as searchit uses artificial intelligence to recognise overarching topics in all files and classifies them automatically. The user receives related articles, pages or products that move the customer journey further forward. Enterprise search also offers the option of personalising search results based on a user's individual profile. For returning shop visitors, this means that products particularly suited to them are shown first, which is reflected in higher conversions. ## Searching all file formats and content – on websites too Search functions as provided out of the box by most CMS vendors often have only limited capabilities. This is particularly noticeable when it comes to searching forms or product documentation available in Word format or as PDF. Standard website search functions can often only search the content of the specific web pages. In contrast, an enterprise solution can integrate several data sources – from different websites (multi-website search) through intranets to databases – and file formats. Searching Word documents, Excel files, PowerPoint presentations and more is then no problem. PDFs can also be searched with a website search function based on enterprise search, even if they are scans. searchit uses optical character recognition (OCR) to make the content of image-like files searchable via full-text search as well. A function that is an advantage above all for online archives. ## Predicting what users are looking for In searchit's website search function, AI algorithms enable automatic search completion and, with the “Did you mean…?” function, finding the right content even with incomplete or misspelled terms. “Especially for web shops, a search function that shows products even when there are typing errors is absolutely essential when it comes to conversions,” says Wendl from experience. ## Advanced analytics for new product ideas More than just search terms and click counts – with an enterprise solution, companies gain detailed insights into user behaviour and can thus also identify unfulfilled search queries. “An enterprise search engine can give companies detailed insight into their customers' needs. Are particular colours in demand right now? Are there products that are apparently missing from my range but are constantly being searched for? The analytics tools integrated into the backend of a website search with enterprise search provide valuable answers to these questions,” explains Wendl. ## No extra work for website administrators Conversions or not, when considering integrating new software, the effort involved is often a key point. “As a managed service, searchit includes a comprehensive support offering. Setting up and configuring the enterprise-search-based website search is handled by the technicians at Iphos IT Solutions,” Wendl concludes. “Companies can thus have their website search function tailored exactly to their specific requirements and ensure that it meets their customers' needs. And that is the key to more conversions.” More information at [www.searchit-enterprise-search.com/plugin-suche-fuer-website-intranet/](https://www.searchit-enterprise-search.com/plugin-suche-fuer-website-intranet/) ## About searchit The international company Iphos IT Solutions is redefining “enterprise search engines” for businesses. With the launch of searchit, the company is positioning itself as a sustainable innovator in the industry. Ing. Christoph Wendl, together with Lyubomir Ivanov, runs the company, founded in 1998, as Chief Executive Officer (CEO); the company meets the current challenges of IT with innovative solutions. ## Media contact - Ing. Christoph Wendl, Managing Director, Iphos IT Solutions GmbH - Khekgasse 35, 1230 Vienna, Austria - Phone: +43 1 869 84 00 - Email: [info@searchit.cc](mailto:info@searchit.cc) - [Release as PDF (German)](https://searchit-agent.ai/pr/intelligente-websitesuche-als-schluessel-fuer-mehr-conversions/20231024-presseaussendung-websitesuche.pdf) --- - searchit AI Agent: This version is generated from the page's language files (scripts/gen-unternehmen.py). The page itself is authoritative.